As a news publisher, keeping up with online dialogue can be a daunting task. With so many social media platforms, blogs, and other online sources, it can be challenging to monitor and track what’s being said about your brand, your competitors, and the topics that matter to your audience. However, with the right tools, you can turn this challenge into an opportunity to create new revenue streams.
That’s where an editorial management & cross-channel publishing platform comes in, helping you aggregate content from a variety of online sources and providing insightful reports that can help you stay ahead of the game.
- Automated content collection: Aggregate content from a variety of online sources and provide insightful reports on market news, competition benchmarking, and audience interests.
- Advanced social intelligence capabilities: See “what’s hot”, track and verify mentions, evaluate the impact and sentiment of each reference, and help brands make well-informed decisions. This can be especially useful for tracking social media conversations and identifying trends in real time.
- Automatic thematic categorization: Identify persons, locations, organizations, and more, thus creating separate content pools that can be easily navigated through multiple tags.
- Add sources: You can also integrate your existing clipping feed, archived material, or other subscription-based news sources
- Aggregation insights: Gain valuable insights into the aggregation of content from a variety of sources. This can help you identify which sources are most valuable and relevant to your audience, and adjust your content strategy accordingly.
- Community detection based on common characteristics of users: Group audience based on interests (hashtags, mentions, etc.), have an overview of their interactions, and dive in on selected profiles.
- Enhanced media reports: Track how you are being discussed online through a variety of KPIs like Mentions per Source, per Day & Sentiment, Social Media Reach, Top Mentions per Channel, per Sentiment (Negative/ Positive)
To cut the long story short: By monitoring online conversations, publishers can gain valuable insights into their audience, their competition, and the trends that matter to their industry. This can help them improve their content and engagement strategies, establish themselves as thought leaders, and identify new revenue streams.
