Content personalization is an approach where a publisher customizes a website’s content, messages, emails, and offers for the audience, making it closely aligned with their interests, needs, and behavior.
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Article by Kostas Vrachnos, International Business Development Manager of Athens Technology Center In the early years of the COVID-19 pandemic, the value of the global digital asset management market was estimated to be USD 2,962.2 million in 2020. Based on...
Producing content quickly to meet reader demands is crucial in publishing, but coordinating internal workflows and outsourced processes can be challenging. The pandemic highlighted the need for greater editorial flexibility, as news organizations shifted to remote editorial production.